Old Clothes Rule began as a personal passion for thrifting and a desire to extend the life of clothing, both from my own closet and from others. With a strong belief that second-hand fashion could make a real impact on reducing waste, I set out to create a business that not only promotes the joy of thrifting but also advocates for sustainable fashion practices. What started as a small, locally-focused initiative quickly grew into a thriving venture.
The heart of Old Clothes Rule is rooted in the idea of giving clothing a second chance. My curated collection features carefully sourced, gently used pieces that help divert textiles from landfills. Building a presence both online and in-person, I’ve participated in notable events such as the Philadelphia Thrift Convention, where I connected with like-minded individuals and expanded the brand’s reach. Through these efforts, I’ve maintained a 5-star review status from over 170 satisfied customers and successfully reached more than 640 people who share a passion for sustainable fashion.
The impact of Old Clothes Rule extends beyond customer satisfaction. By offering second-hand clothing options, I’ve contributed to saving an estimated 5,800 lbs in greenhouse gas emissions.